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Welcome to our first Customer Story video for 2017 featuring CoinJar Co-Founder and CEO Asher Tan.
CoinJar is Australia’s largest Bitcoin exchange and wallet, and it was while participating in a startup accelerator program that Asher had the idea for creating an easier way to buy, sell and spend the digital currency Bitcoin.
“We had decided to work on some Bitcoin ideas in the consumer space, which were quite lacking at the time,” Asher says.
Participating in the startup process was instrumental in helping Asher and his Co-Founder Ryan Zhou to really hone in on what type of business they needed to build.
CoinJar launched in Melbourne in 2013 and despite experiencing rapid success, Asher is quick to point out that his is a tech business that’s still working within a very new industry.
“It’s a very new niche industry and finding what works as a business, what people want, I think is an ongoing process. You’re continually exploring, but I think that’s what makes it exciting,” Asher says.
Asher says that one of the great things about launching a startup is you can choose the tools you want. Initially starting out with another email provider, Asher and Ryan were soon underwhelmed by both the performance and cost.
“The UI was pretty slow, the package was pretty expensive as well. There was also a lack of flexibility of some of the tools we wanted to use … so we were looking for other options and FastMail came up,” Asher says.
And while most of CoinJar’s business tools are self-hosted, they decided that FastMail was going to be the best choice to meet their requirements for secure, reliable and private email hosting.
Today CoinJar has team members all around the world and uses FastMail’s calendar and timezone feature to keep everyone working together.
CoinJar continues to innovate, recently launching a debit card that allows their customers to buy groceries using Bitcoin.
We’d like to thank Asher for his time and also Ben from Benzen Video Productions for helping us to put this story together.
You can learn more about CoinJar at https://www.coinjar.com.au/.